Law firm selects CRM to deliver insights and facilitate business development

To support rapid growth and business development productivity, Langlois lawyers LLP, a Canadian law firm, has implemented a new customer relationship management (CRM) solution.

The law firm has chosen LexisNexis InterAction, which features such capabilities as email signature capture and relationship intelligence, to support its aggressive growth. Langlois’ strategic plan is to increase lawyer involvement in business development and to deliver more powerful insights. The firm will use the intuitive business development functionality—offered by InterAction Business Edge—to empower its legal professionals.

Daniel Lépine, senior director of marketing, business development & talent acquisition at Langlois lawyers LLP, says, “Using InterAction CRM, we can track firm activities with prospects and clients to nurture and strengthen the relationships that support our firm’s strategic plan and growth objectives, and InterAction Business Edge will be very positive for the firm’s prospects and clients.”

The firm relies on easy access to timely and insightful data to make solid business decisions. As Lépine adds, “We need to understand client revenue profiles in relation to the firm’s marketing plan, so we can optimize our efforts. The ability to access this management information is very attractive to the firm’s leadership, and this powerful insight will be securely accessible both in and out of the office.”

Langlois chose InterAction due to its focus on professional services firms, relationship intelligence functionality and ease of integration with other business systems, according to LexisNexis.