Experian transforms software for credit, fraud, and analytics

Experian is ushering in a new era of simplification, scalability, and automation with the debut of new enhancements to its cloud-based Experian Ascend Technology Platform.

Now, Experian’s platform brings together software tools for analytics, credit decisioning, and fraud into a single interface—simplifying the deployment of analytical models and enabling businesses to optimize their practices more frequently, achieving greater efficacy with lower investment of time and money.

The world’s top technology companies have set the standard for seamless user experiences and integrations between software components through single sign-on, data portability, and sophisticated no-code or low-code functionality.

Historically, this type of synchronized experience has been unattainable to many businesses, especially those in the financial services sector, according to Experian.

The updates to Experian’s platform represent a notable milestone—fueled by Experian’s significant investments in innovation over the last eight years as part of its modern cloud transformation.

“Our mission is to develop world-class software and support organizations around the world on their journeys toward more sophisticated fraud prevention, marketing and credit strategies,” said Alex Lintner, CEO, Experian Software Solutions. “The evolution of our platform reaffirms our commitment to drive innovation and empower businesses to thrive. Its capabilities are unmatched and represent a significant leap forward in lending technology, democratizing access to data in compliant ways while enabling lenders of all sizes to seamlessly validate their customers’ identities with confidence, help expand fair access to credit and offer awesome user and customer experiences.”

Experian’s platform is available now in regions including North America, Brazil, and the United Kingdom.

The enhanced Experian Ascend Technology Platform now dramatically reduces time to install and offers streamlined access to many of Experian's integrated solutions and tools through a single sign-on and managed via a user-friendly dashboard.

The platform leverages generative AI and makes it easy for clients from organizations of varying sizes and experience levels to pivot between applications, automate processes, modernize operations, and drive efficiency. In addition, existing clients using Experian solutions today can now easily add new capabilities through the platform to enhance business outcomes, according to the company.

Additional key features and benefits of the platform include:

• Analytics and model development
• Rapid model deployment
• Automated decisioning and risk mitigation
• Fraud and identity verification
• Expertise through managed services
• Continuous monitoring and feedback
• Unparalleled security                                                                                                                                   

For more information about this news, visit www.experian.com.