Nathan Bricklin Senior Vice President, Head of Social Strategy Wholesale Service Group Wells Fargo & Company Nathan Bricklin, A 20-­-year company veteran, is senior vice president and head of Social Strategy, which is part of the company’s Wholesale Service Group. Appointed to this post in January 2011, Bricklin is responsible for developing strategies that help Wells Fargo use social business processes and social media tools to advance internal collaboration. In addition, he is charged with creating a center of excellence for education and best practices to drive a collaborative culture throughout the Wholesale Banking Group and with its customers. Previously, Bricklin led the customer experience teams for the Wholesale Internet and Intranet portals. His responsibilities included user experience design, user research, multimedia development, editorial, training and development and social media. Bricklin was part of the team that launched the Commercial Electronic Office® (CEO®) portal in 2000, and his group won numerous awards for website design. Prior to joining the Wholesale Group, Bricklin spent 10 years on the consumer side of the Bank in a variety of product marketing and strategic planning functions. During his tenure at Wells Fargo, Bricklin also led the Premier Banking sales group and the Discount Brokerage business He earned a bachelor’s degree in finance and investments from Babson College and an MBA from the University of California at Berkeley. Bricklin in on the Social Executive Council, Silicon Valley Executive Social Media Council, and Enterprise 2.0 Advisory Board. He also serves as a mentor at Build, a youth business incubator in Oakland, Calif., and is on the board of The Creek Youth Center, an after-­-school program for middle school students in Walnut Creek, Calif.