Enhancing customer engagement … and revenue

To enhance its website experience, Cars.com, an online car shopping destination, has implemented technology from Autonomy, an HP company.

Cars.com has deployed Autonomy’s Multivariate Testing to increase sales leads and online communication. Cars.com property NewCars.com is using Autonomy Optimost to test various combinations of content, design, layout, pricing and offers with customers. The solution is said to help NewCars.com continually identify the most successful combination of content and layout, resulting in higher online conversions.

Vince King, director of consumer publishing for Cars.com, says, “We are focused on offering credible and easy-to-understand information from consumers and experts to help buyers formulate opinions on what to buy, where to buy and how much to pay for a car. Autonomy plays an important role in this mission, because its technology enables our marketers to deliver a relevant, engaging and useful experience.”

Cars.com, launched in June 1998, is visited by more than 11 million car shoppers each month.