Amy Ladas

User Experience and User Interface Designer
Fulton Financial Corp.

With 23 years of experience in the visual communication and cognitive design fields, my background started in graphic design and commercial art, shifting and growing into web design and development, then into application and training module development. As an instructor for a technical university for about three years, I became passionate for how others learn and experience digital arts, helping them build their skill-sets and confidence with their peers for real-world practicality of visual communication methods.

My experiences shifted through self-service application front-end development, style guide digitization, content management system asset management & training, and UX/UI methodology for a global corporation. Within the last decade, I’ve found all experiences come together with the methodology of user experience and human-centered design, with facilitation of discovery workshops with the business, and UX consultations & workshops with all areas of the corporation enterprise.

Being able to quickly gain alignment through sketches, user story mapping, card-sorting, wire-framing and prototyping, user-testing – whatever creative method proves most useful for understanding and framing the proper challenge – is what brings me satisfaction. Being curious, understanding others’ perceptions, feeling their vibes, and finding ways to engage them to collaborate to a shared goal fills me with energy. Establishing trust bonds with individuals early in the working relationships and experiencing small wins along the way fuels my passion to keep learning and growing.

There’s so much to learn and experience!

KMWorld 2018

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