Carrie Basham Young founded the Socialcast (acquired by VMware) customer development, sales and marketing programs, giving her the privilege of working with hundreds of customers over an 8-year span. Carrie has helped some of the world’s largest brands launch their enterprise social networks. Her areas of expertise include adoption and engagement planning, lurking, human social networks and social capital, and the “ROI” of social technology. Today, as an independent social business consultant, Carrie writes about timely topics at Talk Social To Me, CMSwire, and currently specializes in helping highly regulated companies launch compliant social networks. She lives in the San Francisco Bay Area with her alarmingly smart preschool-aged son and unruly French bulldog Denali.