Floor Blindenbach-Driessen has a Ph.D. in management from Erasmus University in the Netherlands. She has 25+ years of experience delivering innovative solutions and publishing articles about innovation management in highly regarded academic journals and handbooks.

She founded Organizing4Innovation because she saw many smart professionals struggling with bringing their ideas to fruition and saw that innovation managers lacked the tools to do their job well. The Steering Wheel platform was developed to address these challenges and came about, among others, due to two commercialization grants from the Commonwealth of Virginia.

Dr. Blindenbach has guided hundreds of innovators in creating innovative solutions, leading to millions of dollars in new revenues. In 2008 she started working with law firms on their innovation challenges, engagements that accelerated during the Covid-19 pandemic.