Jonathan has been in the KM profession from the beginning. He started his career in 1987 as an information manager and researcher in the global financial services industry in London before spending 4 years in economic development in the public sector. He joined Cadbury as global KM lead in 2008 and has witnessed acquisitions, demergers, the emergence of new information technologies including AI, and many other changes that have impacted knowledge creation, sharing and retention. He currently leads on global knowledge retention strategy, and the use of AI tools for identifying and exploiting tacit knowledge.