Tuesday, October 31st
Moderator:
Stacy E. Land,
Director of Performance Enhancement, Senior Medical Management,
WellPoint & Author,
Managing Knowledge-Based Initiatives: Strategies for Successful Deployment
All organizational knowledge initiatives begin with high enthusiasm and the
best of intentions. Far too often, they go out with a whimper, disintegrating
through inexperience, lack of leadership, and improper tools. Learn from
experts who have implemented profoundly successful programs—with quantifiable
results.
Innovation and Seeing What’s Next
9:00 a.m. - 10:00 a.m.
Wunker shares the results of 15 years of research that demonstrate
clear patterns of where innovation is most fruitful and how it can
change an industry. His talk explores unique ways to identify unmet
needs, the implications of industry evolution, and principles for
success across several categories of innovation.
A101: High Performance Workplaces: FAA
10:15 a.m. - 11:00 a.m.
Ronald Simmons,
Scientific & Technical Advisor,
Federal Aviation Administration
Andy Campbell,
Senior Partner AKG, Subject Matter Expert, SharePoint User Adoption,
Applied Knowledge Group, Inc.
This session explores the success of the Federal Aviation
Administration’s Knowledge Services Network (KSN), a Microsoft Windows
SharePoint Services KM network. It shares how KSN grew from less than
50 users to over 22,000 active participants over a 3-year period by
utilizing a unique adoption versus deployment strategy. A traditional
technology deployment strategy focuses on how fast one can construct
and roll out the virtual technology environment, while a more affective
adoption strategy measures how fast one can get sustained use and
growth of the technology in the workforce. The adoption approach using
Microsoft Windows SharePoint Services gave the FAA the tools to allow
the agency to build on its own environment and add features that
matched the maturity of the people and the process. The FAA created an
evolving solution with a cumulative cost of $3.5 million over the
3-year period, with significant growth in user adoption rates. Cited by
the Gartner Group with a High Performance Workplace award for Business
Process and Innovation, hear about the agency’s strategies, challenges,
experiences, and lessons learned.
A102: Initiating & Running a Successful Worldwide KM Program
11:15 a.m. - 12:00 p.m.
Stan Garfield,
Author of six KM books & Founder,
SIKM Leaders Community
Based on his experience in launching and leading knowledge management
programs at Digital, Compaq, and HP, Garfield shares his insights on what
works best. He covers the people, process, and technology components
needed for a successful KM program, as well as governance, team roles,
collaboration methods, communications, and working across organization
boundaries.
Lunch Break
12:00 p.m. - 1:15 p.m.
A103 & A104: KM in Action: Tips & Good Practices
1:15 p.m. - 3:00 p.m.
Sanjay Swarup,
Senior Specialist Knowledge Management,
Ford Motor Company
This international panel of practitioners shares the critical success factors,
tools, practices, and lessons learned for an active and successful KM initiative
involving the capture, sharing, and reuse of knowledge. They provide
examples and tips based on the experiences of their organizations.
A105: Customer Intimacy Using Knowledge-Sharing Ecosystems
3:15 p.m. - 4:00 p.m.
Successful organizations achieve market results by maximizing the effectiveness
of their value chains. They treat the value chain as a knowledge-sharing
ecosystem, using KM tools and principles to cross the boundaries. The
resulting knowledge exchange and synthesis translates “customer intimacy”
into reality and revenue for the organization. This session shares the key findings
from APQC’s recent KM benchmarking study and illustrates how organizations
such as Raytheon, Caterpillar, Tata Steel Ltd., Buckman Labs, and the
Air Force Material Command share knowledge along their value chains,
resulting in tangible, bottom line impacts for their organizations.
A106: Knowledge Enabled Pharmaceutical R&D
4:15 p.m. - 5:00 p.m.
Dave Hodgson,
WW Head Knowledge Management Informatics,
Pfizer
Pfizer’s global R&D division is one of the world’s largest medical research
institutions with an annual budget above $6 billion. Creating a new medicine
takes on average $1.3 billion and 12–15 years of development. Building
a knowledge-sharing organization is critical in this environment, and
Hodgson shares successes and learnings in driving a more knowledge-enabled
organization inside Pfizer’s research unit. He illustrates how they’ve
integrated several approaches into a holistic package by using explicit knowledge
assembly to parachute new drug leads into the development pipeline,
and creating online collaboration communities to connect global teams of
research scientists, sponsoring tacit and cultural change programs designed
to promote knowledge sharing and re-use.
Grand Opening Reception
5:00 p.m. - 7:00 p.m.
Join your friends and colleagues to view the latest products, services,
and solutions for knowledge management, intranets, and portals in the
Exhibit Hall. Enjoy light hors d’oeuvres and drinks while you visit
with exhibitors and learn about their products.
Moderator:
Tim DeWolf,
Manager, Research Library,
Federal Reserve Bank of San Francisco
Collaboration has moved from yesterday’s dream of “wouldn’t it be nice
if…” to a current strategic imperative for organizations of all sizes. Discover
how a collaborative attitude, combined with easy-to-implement enterprise-wide
tools, can steer organizations toward a legitimate competitive
advantage.
Innovation and Seeing What’s Next
9:00 a.m. - 10:00 a.m.
Wunker shares the results of 15 years of research that demonstrate
clear patterns of where innovation is most fruitful and how it can
change an industry. His talk explores unique ways to identify unmet
needs, the implications of industry evolution, and principles for
success across several categories of innovation.
B101: Tools for Social & Organizational Network Analysis (ONA)
10:15 a.m. - 11:00 a.m.
Patti Anklam,
Principal Consultant Net Work & Author, NetWork,
Net Work
This session provides an overview of the tools available for conducting social
network analysis (SNA) and ONA analysis. Using real-world examples, it
discusses how to interpret visual diagrams from analysis data, generating
and understanding the metrics, and more. Speakers discuss the impact of
using these types of analysis tools in any organization.
B102: Managing Metadata in Collaboration Systems
11:15 a.m. - 12:00 p.m.
Tom Reamy,
Chief Knowledge Architect & Founder,
KAPS Group Author, Deep Text
With collaboration systems like Microsoft Sharepoint, Interwoven Worksite and
IBM Workplace, teams can increase their productivity for project work. However,
as team sites proliferate, enterprise information managers are wondering
how to consolidate search for both team site and Intranet content, leverage
existing taxonomies for the benefit of site creators and users, and synchronize
enterprise taxonomies across all departments and team sites. This talk discusses
three strategies that organizations are using to meet these challenges.
Lunch Break
12:00 p.m. - 1:15 p.m.
B103: Game Technology & Business Collaboration
1:15 p.m. - 2:00 p.m.
Steve Barth,
Assistant Professor/Chair, Business & Entrepreneurship, Iovine and Young Academy for Arts, Engineering and the Business of Innovation,
University of Southern California Reflected Knowledge Consulting
KM promises technologies to stimulate and extend learning and collaboration
across distances, but virtual platforms such as discussion forums and
knowledge repositories rarely achieve the critical mass to catalyze innovation.
On the other hand, the intense and complex interactions of multiplayer
game online environments are both more advanced and more productive
than anything seen in the corporate world. While ethnographic and economic
exploration in the new field of game studies show what makes games
so compelling, new technologies are pointing to how game-based virtual
spaces might influence both the operating systems and the work spaces of
the future to make work time as engaging as playtime.
B104: Collaboration @ Statoil
2:15 p.m. - 3:00 p.m.
Statoil has implemented new, corporatewide solutions for collaboration, enterprise
content management, and search, going from a Notes-dominated solution
to a mainly Microsoft-based solution. This session shares how they established
best practices for collaboration and information sharing across
organizational and geographical boundaries by improved work processes for
producing and sharing information among work groups and project teams,
supported by new IT-tools, established traceability as well as easy, correct and
secure access of information through the information life cycle and with respect
to legal requirements, and limited duplication of data by classifying information
with metadata, enabling the new search engine to find all relevant information
regarding a project, process, discipline, organization, etc., and
improved search and retrieval of information to ensure sharing and reuse of
information. It provides tips for changing the way people work.
B105: Making Search and KM More Accessible to the Enterprise
3:15 p.m. - 4:00 p.m.
Joel Waterman,
Program Director, Enterprise Search Solutions,
IBM Corporation
In this session, MindTouch and IBM will discuss how to reduce complexity, ease
the adoption curve and improve the effectiveness of Knowledge Management,
Search, and Discovery within your enterprise. The presentation will
include specific customer case studies and technologies that range from capture
to search that aid enterprises in improving the reusability of their company’s
collective intelligence and knowledge.
B106: Piloting Collaboration Software
4:15 p.m. - 5:00 p.m.
Patti Anklam,
Principal Consultant Net Work & Author, NetWork,
Net Work
Global teams require global collaboration infrastructure: They are
asking for better ways to share documents, capture communications, and
coordinate work than piecemeal via e-mail transfers. Collaboration
software technologies have reached a level of maturity in terms of
performance, ease-of-use, and security. Companies understand that
introducing new technology can be a risky proposition and will pilot
the software with small groups before launching corporatewide efforts.
Based on three case studies, this session discusses the critical
factors for a successful pilot and provides a methodology that puts the
end users at the center of the adoption process. Filled with tips and
ideas, it includes models for working stakeholder and governance issues
with IT and business sponsors, a pilot strategy that lays the
foundation for collaboration software processes, and collaborative work
practices that accelerate a company’s “time to collaborate.”
Grand Opening Reception
5:00 p.m. - 7:00 p.m.
Join your friends and colleagues to view the latest products, services,
and solutions for knowledge management, intranets, and portals in the
Exhibit Hall. Enjoy light hors d’oeuvres and drinks while you visit
with exhibitors and learn about their products.
Moderator:
Marilyn Martiny,
Vice President,
IKnow
In the 21st century, every enterprise must have a robust culture of innovation
permeating every corner of an organization—whatever its mission or
function. For any enterprise to thrive—let alone survive—in today’s climate,
innovation must be encouraged, supported, and rewarded.
Innovation and Seeing What’s Next
9:00 a.m. - 10:00 a.m.
Wunker shares the results of 15 years of research that demonstrate
clear patterns of where innovation is most fruitful and how it can
change an industry. His talk explores unique ways to identify unmet
needs, the implications of industry evolution, and principles for
success across several categories of innovation.
C101: Innovation: Putting Ideas into Action
10:15 a.m. - 11:00 a.m.
This session focuses on practical best practices learned in APQC’s 2005 “Innovation:
Putting Ideas into Action” consortium benchmarking study. The best
practice companies that were studied include Procter & Gamble, IBM Corp.,
the Mayo Clinic, Kennametal Inc., The Clorox Company, and Bausch & Lomb.
C102: From Innovation to Execution
11:15 a.m. - 12:00 p.m.
Once companies have identified industry-changing ideas, their biggest challenge
often lies in commercialization. Wunker discusses proven techniques
for overcoming internal roadblocks and neutralizing objections from external
partners. He shows how to bring innovations to market quickly, inexpensively,
and effectively.
Lunch Break
12:00 p.m. - 1:15 p.m.
C103: mbedding Innovation in Healthcare Knowledge Transfer
1:15 p.m. - 2:00 p.m.
Colleen Elliott,
Director, Knowledge Transfer & Learning, Strategy & Businsess Development,
Catholic Health Initiatives
Holly Pendleton,
Organization Effectiveness Consultant and Spreader of Ideas,
Independent Consultant
This session presents a case study of CHI, a large, national hospital system
with 68 hospitals and 44 long-term care facilities in 19 states and $6 billion
in annual revenues, which has implemented a comprehensive KM strategy
to leverage the value of operating a national system of healthcare
providers. Filled with real-life examples, it describes CHI’s innovation strategy
including innovative leadership as a core competency, improving knowledge
transfer to increase CHI’s ability to produce more innovations day to
day, and researching and developing innovation in strategic priority areas.
Elliott shares the details of the challenges and benefits of building an infrastructure
that promotes both an organic, continuous knowledge exchange
on a broad array of topics (pull) and strategically focuses this exchange and
resources on a set of specific strategic initiatives in order to optimize results
(push). Both discuss methods for discovering, fostering, and celebrating innovation
through: cultivating and measuring the value of knowledge communities;
providing blended learning opportunities that include best practice
sharing, online learning, and people to people connection; and applying
knowledge transfer and learning consulting resources to specific initiatives.
C104: CoPs: Engines of Innovation
2:15 p.m. - 3:00 p.m.
In every organization there exists a series of informal communities of practice
(CoPs), those groups of people who get together to share best practices
and also create new ways of doing things (innovation). Buckley shares practical,
real-world tips, tricks, and techniques derived from her work with the
U.S. Army for creating structure around informal communities of practice.
She discusses transforming CoPs from informal discussions with structure to
create engines of innovation that impact the entire organization. She illustrates
with examples from Battle Command Knowledge System, with CoP
membership of over 20,000 active members, that supports soldiers and leaders
in the performance of their respective operational missions. It also develops
a “Teaching Organization,” one in which everyone teaches, everyone
learns, and interactive teaching and judgment interpenetrate all decisionmaking
and task execution.
C105: Structured Approach to Innovation
3:15 p.m. - 4:00 p.m.
Innovation cannot depend only on serendipity. This session presents a number
of cases of global and Brazilian organizations which pursued a very
structured approach to foster new ideas and innovation projects. These initiatives
were developed using a broad framework that covers strategic alignment,
governance, change management, idea flows, and an idea management
software. In all cases, tangible results were achieved. Specific measures
covering participation of employees, process efficiency, and specific results
were developed. Take away practical tips and solid strategies.
C106: CI 2.0: Competitive Innovation Intelligence
4:15 p.m. - 5:00 p.m.
Disruptive innovation presents a breathtakingly simple set of tools for understanding
and anticipating industry change based on the job outcomes customers
expect or desire from the products that they buy. At the same time,
Web 2.0 technologies such as blogging, wikis, and social networks have
enabled a new level of collaborative intelligence so that external industry
changes are clearly seen as they emerge. This allows companies to both compete
today and to position their innovation strategy for tomorrow in terms of
technological development and generating competitively unique business
models. This session demonstrates through case studies how the intersection
of the two paramount trends in management today — innovation and collaboration
— impact the modern business enterprise to enable sustainable
competitive advantage and take competitive intelligence to a new level of
strategic, operational, and tactical importance in corporate governance. It
includes the tools and step-by-step processes to make competitive innovative
intelligence work for your organization.
Grand Opening Reception
5:00 p.m. - 7:00 p.m.
Join your friends and colleagues to view the latest products, services,
and solutions for knowledge management, intranets, and portals in the
Exhibit Hall. Enjoy light hors d’oeuvres and drinks while you visit
with exhibitors and learn about their products.
Moderator:
Martin White,
Managing Director,
Intranet Focus Ltd, UK
Realizing an intranet’s full potential depends on effective approaches to
understanding which opportunities are the right ones. This track focuses on
effective intranet planning and design.
Innovation and Seeing What’s Next
9:00 a.m. - 10:00 a.m.
Wunker shares the results of 15 years of research that demonstrate
clear patterns of where innovation is most fruitful and how it can
change an industry. His talk explores unique ways to identify unmet
needs, the implications of industry evolution, and principles for
success across several categories of innovation.
Design in the Age of Web 2.0
10:15 a.m. - 11:00 a.m.
What does Web 2.0 mean in the world of design? What are the principles
and practices that distinguish it from the past and how can we use it
in meaningful ways? The project lead for Measure Map, recently acquired
by Google, as well as the designer for social media applications and a
Web innovator, Veen shares his insights on Web analytics, user
experience, and design.
IA101: The Future of Intranets/Portals
11:15 a.m. - 12:00 p.m.
Where is this field of intranets and portals going, not only technologically, but
organizationally and culturally? This session covers the future of remote access
and hand-held/mobile intranets, as well as a vision of intranets being the central
nervous system of an organization and changing the way work is done.
Lunch Break
12:00 p.m. - 1:15 p.m.
IA102: Portals: Ideas to Reality
1:15 p.m. - 2:00 p.m.
It’s easy to like the idea of a portal, but what exactly are you getting? Despite
consolidation, portal software remains a comparatively immature technology,
with vendors and customers alike struggling to address chronic performance
problems, usability shortcomings, and low adoption rates. Portal vendors
target divergent use-cases, and no single platform excels across the
broad spectrum of portal applications. This session looks at what the current
use of portals is with reference to the hidden dangers. It covers making the
business case, key portal areas, what you get, plus examples, weaknesses,
and recommendations.
IA103: Planning & Implementing a Portal Migration
2:15 p.m. - 3:00 p.m.
Portal initiatives are complex, but some of the reasons for failure or
success are virtually universal. Using real-world examples from MFS
Investment Management’s migration to IBM WebSphere portal and
Interwoven’s TeamSite 6, Borgeson leads the audience through the
step-by-step process of planning, requirements gathering, design and
construction, testing, and deployment of a new portal system. He
emphasizes how proper planning and orchestration of the project can
reduce costs, improve operational efficiencies, and ensure easy access
to content management services.
IA104: Designing an Intranet that Works with Your Business
3:15 p.m. - 4:00 p.m.
Teams who are charged with designing and implementing their organization’s
intranet generally know that to build a successful intranet, they are supposed
to talk to their users, find out what they want, keep the content fresh
and relevant, avoid jargon and label their navigation clearly. But how do we
actually do this work? What are the steps to go through? What standard
methodologies can we draw on? Are there common mistakes we can avoid?
And, most importantly, how can we make sure that the product we are creating
actually contributes real value to our business? Using as a case study
the overhaul of the Openwave corporate intranet, Mandel shares her handson
methodology to attack these enterprise-specific problems head-on, including
stakeholder interviews, card sorting, search log analysis, content audits,
as well as commenting on the ratholes to avoid and other horror stories.
IA105: Maximizing Intranet ROI: Tips & Tech
4:15 p.m. - 5:00 p.m.
This session discusses how to generate tremendous business value from
Web site traffic analysis as it pertains to intranets. Maximize your
intranet operations—from planning to design to execution and
tracking—in order to accelerate time to value, power better decisions,
and drive more efficient operations. The top operational tips and
technology requirements for bridging between IT investments in
intranets are discussed in detail.
Grand Opening Reception
5:00 p.m. - 7:00 p.m.
Join your friends and colleagues to view the latest products, services,
and solutions for knowledge management, intranets, and portals in the
Exhibit Hall. Enjoy light hors d’oeuvres and drinks while you visit
with exhibitors and learn about their products.
Moderator:
Craig St. Clair,
Principal Consultant,
Enterprise Knowledge LLC
Intranet users typically have sophisticated, well-developed, and often divergent
expectations. Meeting end-user requirements is increasingly challenging. The
track helps to frame both approaches and perspectives in meeting expectations.
Innovation and Seeing What’s Next
9:00 a.m. - 10:00 a.m.
Wunker shares the results of 15 years of research that demonstrate
clear patterns of where innovation is most fruitful and how it can
change an industry. His talk explores unique ways to identify unmet
needs, the implications of industry evolution, and principles for
success across several categories of innovation.
Design in the Age of Web 2.0
10:15 a.m. - 11:00 a.m.
What does Web 2.0 mean in the world of design? What are the principles
and practices that distinguish it from the past and how can we use it
in meaningful ways? The project lead for Measure Map, recently acquired
by Google, as well as the designer for social media applications and a
Web innovator, Veen shares his insights on Web analytics, user
experience, and design.
IB101: Information Architecture: A User-Centered Approach
11:15 a.m. - 12:00 p.m.
Mira Wooten,
Client Business Manager,
Lasselle-Ramsay, Inc.
Good information architecture (IA) design requires knowing your content
and your users and how they make sense of things. This session provides
real-life examples of using an IA methodology that focuses on users, including
creating user personas, conducting task and content analysis, and mapping
the content to the product life cycle. Find out how these techniques can
help information architects more closely target the content users need. Speakers
show how a user-centered approach to information architecture ensures
increased reuse of content, high productivity among users, and a high user
adoption rate of products.
Lunch Break
12:00 p.m. - 1:15 p.m.
IB102: Delivering Content Streams & Personalization
1:15 p.m. - 2:00 p.m.
Personalization capabilities in today’s portal software offer huge amounts
of flexibility to match the right content with the right people. But what they
don’t tell you is with all this flexibility comes the danger of making a real
content and governance mess that is difficult to maintain and impossible
for users to figure out. This session deconstructs the principals and tools of
personalization, describes the links between user analysis and content delivery,
and provides models of content analysis and modeling that will make
it all work.
IB103: Findability & User Experience in SharePoint
2:15 p.m. - 3:00 p.m.
This session discusses the journey of several clients to solve their
search needs within a portal environment. It illustrates with concrete
examples how SharePoint integrated with enterprise search technology
increases the findability of enterprise content, enhances the
capabilities of a portal, and improves the user experience.
IB104: User Experience: Lessons Learned
3:15 p.m. - 4:00 p.m.
This session is filled with case studies and examples of working with user
experience in a number of different intranets. It shares the successes and failures,
as well as the lessons learned by organizations such as Manulife Financial,
Atomic Energy of Canada Ltd., British Columbia Lottery Corporation,
and Ontario Realty Corporation.
IB105: How Do I Get People to Use the Content?
4:15 p.m. - 5:00 p.m.
Knowledge management solutions were supposed to save organizations a
bundle. Instead, they’ve been met by users who complain that KM is a hassle
to use, leaving content within unused. Systems need to adapt to the way
users behave to make it easy to get content out; this calls for reversing the
current search paradigm from pull to push. Technology can offer a solution,
with contextual search that proactively delivers information from the KM system
to the user when it is most relevant. This in turn increases the use of content
stored within KM systems, improves collaboration, and improves the ROI
of these systems. Budzik discusses the impact that search technologies can
have, using his extensive knowledge of technologies such as Watson that
are helping transform the way users interact with KM systems.
Grand Opening Reception
5:00 p.m. - 7:00 p.m.
Join your friends and colleagues to view the latest products, services,
and solutions for knowledge management, intranets, and portals in the
Exhibit Hall. Enjoy light hors d’oeuvres and drinks while you visit
with exhibitors and learn about their products.
Program Table of Contents