AI 100 Trailblazer: Northern Light optimizes GenAI for market and competitive intelligence research

SinglePoint™, Northern Light’s enterprise knowledge management platform optimized for market research and competitive intelligence, puts generative AI (GenAI) in the hands of business professionals to jump-start their research projects.

When a user asks SinglePoint a direct question, the answer is automatically generated and presented in narrative form, with live links to the source material from which the answer is derived so users can click through to the research and news documents of greatest interest to explore a given answer in more detail. Key to the accuracy of SinglePoint’s GenAI responses is Northern Light’s use of retrieval augmented generation (RAG); only sources from vetted content collections within the client organization’s SinglePoint portal— business news, primary or licensed secondary market research, thought leaders' commentary, technology white papers, conference abstracts, or industry and government databases—are tapped for answers. There’s virtually no risk of “hallucination” since SinglePoint does not rely on a commercial large language model’s internet-based training data.

Northern Light pioneered the practical use of AI and machine learning technology in enterprise-class market and competitive intelligence knowledge management systems in 2017. SinglePoint’s other AI-based capabilities include referrals to documents addressing topics of known interest to a user based on their search history (“Recommended Reading List”), and links to topically similar documents contained in a search result based on an AI-driven semantic analysis (“More Like This”).