March 10, 2025
By Thomas Labarthe President of Content Technology, RWS
Features

How enterprises handle their most valuable asset: their knowledge - RWS

We’re witnessing a fundamental shift in how organizations manage and leverage their organizational data. While the buzz around AI dominates headlines, I see something even more transformative on the horizon: the convergence of structured content and artificial intelligence that will reshape how enterprises handle their most valuable asset—their knowledge.

At RWS, we recognized early on that experimenting with AI wasn’t enough. Businesses needed practical, reliable solutions that could deliver real value. That’s why we’ve focused on bringing genuine innovation to market, developing semantic knowledge portals and trustworthy chat capabilities that are already transforming how our customers work with their content.

The secret to this transformation? Structured content. Think of it as the foundation of a house—without it, even the most advanced AI applications are built on shifting sand. This insight has guided our development of Tridion Docs, now recognized as the #1 Component Content Management System by independent analysts. We’re enabling organizations to create, manage, and deliver sophisticated content experiences that work seamlessly across channels and languages.

Our customers are already realizing the transformative power of this approach. One global tech giant isn’t just adapting to the future of content management—they’re defining it. With a publishing operation that delivers 20-30 publications every hour, 24/7, they’ve automated 80% of translations and publishing, cut content creation costs in half, and achieved 90% automation in content syndication. Their AI-driven content strategy offers a glimpse into what will become the new gold standard for content operations in global enterprises.

Looking ahead to 2025 and beyond, I see structured content becoming the cornerstone of enterprise AI strategy. We’re moving into an era where AI-driven content operations will be the norm, not the exception. Organizations will shift from basic automation to intelligent content orchestration, where AI systems don’t just process content but understand and adapt it in real-time across multiple channels and markets. The winners in this new landscape will be those who master the integration of structured content with AI—enabling everything from predictive content creation to autonomous localization flows. This isn’t just about efficiency; it’s about creating dynamic, intelligent content ecosystems that respond and evolve with business needs.

At RWS, we’re proud to be writing this new chapter in knowledge management, helping organizations transform their content into a strategic asset that drives real business success.