View From The Top: PaperThin

Web sites play a vital role in the marketing and communications strategies for organizations of all sizes.

A Web site that is properly managed, easy to navigate, and powered by flexible, mature content management technology can help to optimize communication with constituents and streamline internal processes.

Expectations on content owners, contributors, and site managers to deliver timely and relevant information, is a daily challenge and can often overwhelm staff capabilities. Achieving online content strategy objectives while improving employee productivity and adhering to budgetary restrictions has business leaders looking for practical, effective solutions.

PaperThin's CommonSpot is a flexible, easy to use content management system (CMS). Advance features such as metadata, taxonomy, tiered templating, content reuse, and personalization deliver significant value, and introduce improved efficiencies pertaining to how content is created, classified and organized. Additionally, CommonSpot's distributed team-based Web authoring, extensible feature set, and granular access control, allow functionality to be extended to the appropriate users organization-wide. This capability saves time for business users, and better leverages IT resources.

Since 1998, organizations of all sizes including AFL-CIO, Cornell University, Mayo Clinic, National Park Service, Stanford University, Turner Sports (PGA.com), Vanderbilt University, United Way of America and others in the education, government, healthcare, association and non-profit, and corporate sectors have been relying on CommonSpot to manage their Internet, intranet and extranet Web initiatives.

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For more information visit www.paperthin.com or
call 617-471-4440

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