Salesforce.com unveils Database.com

Salesforce.com has launched Database.com, which is described as the world's first enterprise database built for the cloud. Database.com is built from the ground up to power new enterprise applications that are cloud-based, mobile and social. Database.com is open for use with any language, platform and device, and has been designed to enable developers to focus on building applications instead of tuning, maintaining and scaling databases.

Database.com is proven and secure. More than 87,000 customers have been using it for more than 11 years to store their most sensitive data. Database.com benefits from the security of Salesforce.com’s global service delivery infrastructure, offering SSL, single sign-on, identity confirmation and anti-phishing tools. It also provides secure access, including user and role-based security and sharing rules and row-level data security.

Database.com has also received some of the most stringent security certifications in the industry, including ISO 27001, SAS 70 Type II and SysTrust. Database.com powers Salesforce.com’s service and is one of the world's largest enterprise databases, containing more than 20 billion records and delivering more than 25 billion transactions per fiscal quarter at an average response time of less than 300 milliseconds.

Salesforce.com boasts that Database.com combines the best features of enterprise databases, such as user management, row-level security, triggers, stored procedures, authentication and powerful APIs, with the benefits of cloud computing: no hardware or software to manage, automatic scalability, upgrades, backups and disaster recovery. It also includes a new social data model, new developer console and more.