ACCA chooses Confirmit as partner for global customer insights

Confirmit has announced that ACCA (the Association of Chartered Certified Accountants), the global body for professional accountants, is using the Confirmit Horizons platform to run its program of research activity and to understand and improve the experience for its members and future members at different stages of their journey with ACCA.

The Confirmit team will work with ACCA to deliver a sophisticated panel solution to engage its audiences and understand accounting professionals' views about the organizations' services.

"We had a very clear view of what we were looking for in a technology partner," explained Alan Hatfield, executive director, strategy and development at ACCA. "We wanted a partner that saw how this development fits into our global digital transformation program, which is improving our delivery to students, partners and our members."

"As well as a range of digital data collection channels—particularly mobile—to provide a slick user experience for our members and future members, it was also important that we could manage the solution in-house. With Confirmit it was clear that the support and training we needed was available, but that we could be entirely in control of our approach."

One of the key elements of the program is widget-based reporting that will enable the team to report effectively on tracking and ad-hoc studies. This will enable ACCA to identify and quickly act on the feedback, to ensure a positive experience for its stakeholders.

"While we have always worked to listen to the views of our members, the move to working with Confirmit represents a step change in our approach," said Hatfield. "We are very excited to be bringing a range of disparate processes together into a more streamlined, efficient and effective program. Confirmit Horizons will underpin the success of our organization and our members into the future, through the use of innovative technology."

For more information, go to www.confirmit.com.