Global advertising firm moves to Nuxeo Cloud Service

TBWA\Worldwide, an international advertising agency and a unit of Omnicom Group, has transitioned its advertising management platform to Nuxeo's cloud-native content services platform.

TBWA, which was named Adweek's 2018 Global Agency of the Year, has 275 offices in 95 countries and also includes brands such as AUDITOIRE, Digital Arts Network (DAN), eg+ worldwide, GMR, The Integer Group, TBWA\Media Arts Lab, TBWA\WorldHealth and TRO. The company's global clients include adidas, Apple, Gatorade, Henkel, Hilton Hotels, McDonald's, Nissan, and Singapore Airlines. Follow us on Twitter, LinkedIn and Instagram, and like us on Facebook.

TBWA initially selected Nuxeo Cloud as the core component of its modern advertising work management platform. The company’s goal was to better support clients by automating common work processes. TBWA is also exploring other opportunities to leverage the platform as a centralized content hub across its global operations.

“As part of our company’s cloud strategy, we’ve been given a ‘cloud-first’ mandate with a focus on availability and scalability, and Nuxeo is a key part of how we support this strategy,” said Stefan Born, business solutions director at TBWA. “With Nuxeo, we can very easily connect to and migrate content from our other cloud systems.”

Since moving to Nuxeo Cloud, TBWA says it has experienced increased platform performance and improved uptime. With “push-button deployment,” Nuxeo Cloud upgrades are implemented rapidly to ensure access to the latest Nuxeo features and technology.

“We had limited internal IT resources to devote to this project, and the Nuxeo team worked closely with us to configure the platform to meet our very specific and complex needs,” said Born. “Moving to Nuxeo Cloud means we no longer have to verify many of our development and production processes, which enables us to be more efficient from an infrastructure QA standpoint. Plus, we know we’ll always be current and up-to-date since new features and capabilities are automatically rolled out.”

For more information, go to www.nuxeo.com and www.tbwa.com.