Growing fashion retailer taps Oracle to increase focus on customers 

Sportina, a fashion retailer in southeast Europe, is using Oracle Retail to modernize its operations and better serve customers. Sportina curates fashion collections for women, men, and children across 90 brands, including Hugo Boss, Burberry, Dsquared, Superdry, Tom Tailor, Jack & Jones, and Marx, in more than 350 stores across 11 countries.

With Oracle, Sportina was able to standardize its diverse business on a modern retail technology platform to break down barriers between geographies and brands to optimize inventory availability for customers.  

“Sportina Group supports a range of different business models, including our own brand, multi-brand, franchise, and wholesale. In order to support this complexity, we recognized the need to centralize and consolidate our planning processes to deliver transparency,” said Miha Rozman, head of controlling, Sportina. “We chose Oracle to improve efficiency and increase productivity. Most importantly, this modernization allowed us to design a new planning process that places the customer at the center of our operations from the strategic vision through the planning to execution.”

Today, Sportina separates its portfolio brands into five segments, including luxury, premium, core, entry, and casual. By delivering what a consumer wants, Sportina can avoid markdowns and increase gross margins. With full visibility to inventory availability across all channels, the Sportina team can decrease transfer costs and increase stock rotation.

“Through our collaborative initiative with Oracle, we were able to outline the responsibilities, accountability, and ownership across the business and design a platform that supported and optimized each. With the modernization, we gained full stock availability throughout all channels,” said David Rezar, head of merchandise planning, Sportina. “We have increased the stock rotation and decreased transfer costs by implementing an initial and replenishment order split.”

Working with Oracle PartnerNetwork member Pronos, Sportina implemented Oracle Retail Merchandise Financial Planning in 16 weeks, followed by an implementation of an Oracle Retail Lifecycle Inventory Planning framework designed by Oracle Retail Consulting in under 8 months. Pronos provided broad multi-branded fashion implementation experience. Pronos will continue to support Sportina on their digital transformation with the implementation of Oracle Retail Offer Optimization.