Keeping pace with marathon runners

New York Road Runners (NYRR) used JangoMail as its e-mail service partner to deliver more than 300,000 e-mails to opted-in subscribers during the New York City Marathon Nov. 1.

NYRR chose JangoMail as its Athlete Alert solution to manage the delivery of alert e-mails on runners during the race. Friends and family members could “subscribe” to a runner, and whenever the runner reached a checkpoint during the marathon, NYRR would send an e-mail alert to the subscribers of that runner. With JangoMail’s SMTP service, NYRR was able to avoid previous technology problems such as delays in the delivery of the e-mail alerts and e-mail blocking issues with consumer Internet service providers.

"We had experienced both delivery delays and e-mail deliverability issues during races in years past," says Damen Ting Chan, IT director at New York Road Runners. "Not only did JangoMail's SMTP service alleviate our issues, we were impressed by the company’s commitment, dedication and technical expertise throughout all stages of the project."

To underscore the success of its e-mail service, JangoMail reported recently that it achieved a delivery rate of 99.7 percent for New York City Marathon alert e-mails. The race draws about 45,000 participants, 6,000 volunteers and 2 million spectators.