Mining benefits for readers and newspapers alike

Omaha World-Herald Company has deployed text mining technology to automatically generate rich metadata. The deployment enables the company to better leverage a comprehensive inventory of its content.

Omaha World-Herald, which owns daily and weekly newspapers in Nebraska and Iowa, selected Nstein Text Mining Engine to semantically organize its library of media assets. With the solution, it can more efficiently and consistently tag all user and editorial content including articles, image and videos, Nstein recently reported. The tags will also help the company improve search engine optimization on its sites, automate workflows, enable personalization and streamline syndication efforts, according to Nstein.

"When we first saw the product demoed, we were intrigued with how quickly content could be tagged—and found," says Jeff Carney, assistant managing editor, Omaha World-Herald. "Management immediately recognized that if we wanted to create a new vertical on, say, outdoor sports, we would now be able to mine our assets and create new products almost on the fly. Eventually we plan to tag advertising as well—to better associate relevant content with ads."