The Absolut Company taps Preservica to future-proof its 140-year history

The Absolut Company, a Stockholm-based producer, importer and exporter of alcoholic beverages, has selected Preservica, a provider of solutions for active digital preservation, to create a digital preservation archive.

Absolut is using the Preservica cloud-hosted active digital preservation platform to protect and future-proof more than 140 years of unique brand heritage and company history.

The online archive will be used to inspire and empower marketing, communications, and product teams across the business, as well as engage employees in the values and history of the company and iconic brands including Absolut Vodka, Malibu, Kahlúa, Our/vodka, and Åhus akvavit.

The Absolut Company has more than 100,000 items in its archive, including company history and records as well as brand heritage, posters, advertising, and product images.

According to the company, Preservica was selected because it is “user-friendly and ready to work out of the box.” Particularly appealing was Preservica’s discovery and search capabilities, which was a critical requirement for enabling teams across the business to quickly find, view, and retrieve authentic heritage assets.

“When I joined the company it became clear that our unique history and brand heritage was spread across different locations, systems and types of media,” said Lovisa Kragerud, corporate archivist & chief storyteller for the Absolut Company commented. “This put our digital assets at risk of being lost or becoming obsolete and made them difficult to find quickly to be used by the archive and other teams across the business.”

The Absolut marketing team uses a traditional DAM system for its current campaigns and assets. However, the company realized that it needed a digital preservation platform to create a company-wide resource that would also ensure its unique heritage assets could be found and reused over decades, explained Kragerud.

The Absolut Company also plans to use Preservica’s built-in secure access portal to enable employees all over the world to discover and download authentic heritage assets so that there is a central resource of lasting value to the company.

For more information about Preservica, go to www.preservica.com.