Adobe and ServiceNow release platform to improve customer experiences

Adobe and ServiceNow are delivering a solution through integration that connects data from Adobe Experience Platform and ServiceNow’s Customer Service Management workflow product to enable more seamless, connected customer experiences.

Connecting Adobe Experience Platform, the industry’s first purpose-built Customer Experience Management (CXM) platform, and ServiceNow’s Customer Service Management product empowers brands with a more complete view of the customer.

The integration leads to seamless workflows between Adobe Experience Platform and ServiceNow, enhancing Adobe’s Real-time Customer Profiles with rich customer data and improving personalization of customer experiences across all touchpoints. Additionally, through a ServiceNow and Adobe Experience Manager integration, brands can now deliver enhanced customer service capabilities.

“Today’s customer service teams are faced with unprecedented levels of customer inquiries, which has created urgency for omnichannel, end-to-end customer service solutions that provide a complete view of every customer,” said Farrell Hope, senior vice president of customer workflows at ServiceNow. “Together with Adobe, ServiceNow is enabling organizations to have greater access to important customer information and build deeper loyalty with their customers.”

Through this integration, Adobe and ServiceNow joint customers can:

• Establish Context to Drive Brand Loyalty
• Gain Deeper Insights for Personalization
• Improve Customer Experiences

For more information about this release, visit www.adobe.com.