Bridgeline Digital releases iAPPS 5.2

Bridgeline Digital has unveiled iAPPS 5.2, a .NET platform that has been designed for Web content management, e-commerce, e-marketing, social media management and Web analytics on one all-encompassing .NET platform. iAPPS can be delivered as either a true SaaS multitenant environment or a traditional dedicated server environment.

The company highlights major enhancements to the platform’s native e-mail solution, iAPPS Marketier. Bridgeline Digital calls special attention to the new Communication Dashboard, which offers intuitive features that empower corporate marketing teams to develop, manage and execute effective e-mail campaigns. Additionally, new dynamic list segmentation capabilities allow customers to easily nurture specific audiences with targeted communications.

Other lead generation and CRM upgrades to iAPPS 5.2 include a new Form Builder, which, when combined with the audience segmentation enhancements to iAPPS Marketier, helps marketers set up communications based on action and other visitor demographics. Further, the new "Conversations" feature in iAPPS Social enables marketers to track, curate and directly engage with users across social media channels.