Efficient Web marketing from Sitecore

Sitecore has announced CMS 6.4, which has been designed to give marketers and their diverse support teams more capability to create and monetize campaigns and Web experiences.

The company highlights an authoring interface with new inline editing and page management features, which make it easy to alter Web site content and layout. Further, Sitecore says, marketers and business users can move and present features such as polls, marketing forms and other content and interactive elements without relying on specialized design and development teams, thereby reducing the time and resources for creating and publishing Web content and marketing campaigns.

Additional, reports Sitecore, Version 6.4’s browser-based editor allow users to author and manage digital interactions from Web pages to mobile experiences in a simple unified interface. Furthermore, editors can work in the browser of their choice as the latest release includes support for Chrome, Firefox and Safari, as well as continued support for Internet Explorer.