Mobile marketing and analytics

Sitecore, a provider of customer experience management software, has released its first mobile applications to give marketers anywhere, anytime access to Sitecore’s experience platform.

Sitecore’s Executive Insight Dashboard application for Windows 8.1 tablets and Apple iPad gathers customer engagement analytics and insights across touch points and presents them in a simple mobile view. The Sitecore iOS Media Uploader application allows marketers to upload rich media content, including high-resolution photos and videos, via mobile device directly to the Sitecore Media Library.

The Executive Insight Dashboard displays customer activity from across all touch points, giving marketers the ability to access engagement analytics and insights from mobile devices, so they can make informed decisions about customer engagement while working anywhere, anytime, says Sitecore. Customer activity is automatically added into existing customer intelligence profiles stored in Sitecore’s experience platform, which is accessible via the app. The dashboard increases marketer productivity with another access point to glean key insights from customer data and campaign engagement metrics, providing superior coverage of customer analytics.