Partnering for text and sentiment analysis

Clarabridge and Connotate have partnered to allow financial services, pharmaceutical and market research professionals to easily collect customer feedback data from topic-specific sites. Such niche sources contain valuable, reliable data for enterprises seeking to gain critical insights for big data and voice of the customer initiatives.

Clarabridge reports it will complement and extend Connotate’s offerings, enabling companies to analyze and draw tangible benefits from the feedback data. The companies report they will deliver an intuitive, enterprise-grade solution that collects relevant customer feedback data without the noise so common in social media.