ZoomInfo Copilot winter release offers advanced AI-powered Signals for marketers

ZoomInfo, the Go-To-Market Intelligence platform, is adding a variety of updates to its AI-powered ZoomInfo Copilot solution, aiming to deliver relevant, timely, and advanced signals and enterprise-grade data to sellers and marketers.

ZoomInfo Copilot’s GTM AI connects millions of data points and the key buying signals that give users a powerful first-mover advantage. The platform’s newest signals include:

• WebSight Buyer ID: Available to U.S. customers, this capability transforms anonymous website traffic into actionable insights, enabling sellers to engage the right people at the right time with tailored messaging, enhancing lead qualification, pipeline quality, and conversion speed.
• Guided Intent: Applying this historical data targets prospects with a higher likelihood of buying.
• Account Reached Signal: This new signal aligns sales and marketing teams by activating sellers on buyers that the marketing team is warming up.
• Senior Job Posting Signals: Find out in real time which leaders are changing jobs at more than 110 million companies in ZoomInfo’s database, allowing users to accelerate sales cycles and boost win rates.
• Person-Based News Signals: Access to timely, specific news insights about key contacts—like high-value decision-makers—enables personalized outreach for more efficient engagement and faster pipeline progression.

“These signals are providing GTM Intelligence that makes it easier than ever for sales and marketing teams to deliver on what really matters: generating pipeline and closing deals,” said ZoomInfo chief revenue officer James Roth. “The feedback from our customers has been incredible. This is the future of go-to-market AI for our industry.”

Advancements in AI technology now enable more customization and integration options for enterprises within Copilot and ZoomInfo Marketing, including:

• Customization of Account AI: Specific CRM fields can be customized and mapped to ZoomInfo Copilot to create a comprehensive view of each account, which is critical for enterprise GTM functions.
• Integrations with TechnologyAdvice and Microsoft Dynamics: ZoomInfo’s new partnership with TechnologyAdvice helps users find and target accounts and key individuals actively researching solutions so users can reach out precisely when they’re ready to buy.
• Campaign Conversion Tracking: With advancements to ZoomInfo Advertising’s capabilities, marketing teams can track campaigns and concentrate outreach on people who have engaged with their campaigns.
• AI-Generated Talking Points in Dialer: With sellers often pressed for time jumping from one meeting to the next, Copilot prepares them for their next meeting by displaying a set of three concise, AI-generated insights right in their Dialer, which detail the prospect, their business needs, and their pain points.
• Automated Follow-Up Emails: Enhanced AI-driven engagement tools allow personalized outreach at scale and timely communication that drives higher engagement conversion.
• AI Scorecard for Chorus: AI-generated feedback on execution of key sales skills enables easier coaching, leading to increased sales manager productivity and improved team performance.

For more information about this news, visit www.zoominfo.com.