Alterian Launches Chameleon to Enhance Omnichannel Marketing Campaigns

Alterian has introduced Chameleon, the “Adaptive Customer Experience” platform, which is aimed at helping marketers struggling to adapt to customers’ unpredictable behavior.

As a single, unified platform, the company says, Chameleon allows marketers to access and manage the full extent of each customer relationship in a matter of seconds, orchestrate a consistently relevant customer experience in full context, and adapt to customer behavior in real-time with personalization to improve interactions no matter when and where they occur.

Chameleon’s marketing capabilities let adaptive marketers personalize messaging in the moment using fast and slow data to maintain relevancy across their ecosystem, according to Bob Hale, Alterian CEO. The solution supports dynamic omnichannel campaigns and leverages real-time rules to dynamically personalize messaging in less than 100 milliseconds, while staying targeted on the latest state of each customer relationship on any channel, he added.

For more information, go to www.alterian.com.