Marketing research firm adopts technology to support growth

Kadence International, a global marketing insight agency, has chosen technology from Confirmit to support its broad vision for growth.

Kadence will use Confirmit Horizons to power the company’s data solutions and insight business areas. Multimode data collection software, Horizon CATI (computer-assisted telephone interviewing) and Horizon CAPI (computer-assisted personal interviewing) will help streamline Kadence’s processes. Confirmit Reportal will provide dashboards that make insights easier to share among users.

Greg Clayton, chief brand and marketing officer at Kadence, says, “Our collaborative approach is based on making sure we deliver insight to the hands of the right people at the right time and in a format that ensures it can drive action within our clients' organizations. Confirmit Horizons will allow us to provide not only highly intuitive and shareable dashboards to achieve this, but also a solid foundation for all our solutions, enabling our teams to focus on adding value for our clients.”

Kadence has signed a three-year agreement with Confirmit, which it believes will support the three key elements it focuses on: being impact-driven, method-neutral and people-focused. 

Clayton adds, “We are making a lot of exciting changes with our business. The implementation of Confirmit Horizons is a key element of this change, and our teams are enthused about the new opportunities it presents. By bringing data together in Confirmit SmartHub and complementing that rich data with our own expertise, we'll be delivering something incredibly valuable to the market.”