Healthgrades launches CDP for healthcare

Healthgrades, an online resource for information about physicians and hospitals, is launching what it describes as the first customer data platform (CDP) built for healthcare.

The platform aims to bring together disparate data into a single platform, breaking down data silos and making data more useful across an entire organization. Healthgrades CDP is also intended to serve as the underlying data management solution for powering CRM and other CX execution systems while enabling health systems to reach beyond traditional efforts to improve patient experience and patient engagement.

“More than 30 years ago, we created the healthcare CRM category, and today we are applying Artificial Intelligence and Deep Learning technology to pioneer an even better way for health systems to look at their patients and patient populations from a holistic point of view,” said Rob Draughon, CEO of Healthgrades. “Healthgrades CDP will allow health systems to use, apply and access secure data in new ways, transforming and personalizing the patient experience into one that builds trust and makes patients feel safe, valued and motivated.”

Late last year, Healthgrades introduced its next-generation CRM platform, powered by the company’s proprietary data-driven algorithms.

For more information, visit the Healthgrades website.