DeepCrawl’s latest platform ensures SEO quality assurance

DeepCrawl, a cloud-based technical SEO platform, is launching Automator, a tool that provides SEO quality assurance (QA) by allowing developers to test their code for SEO impact before pushing to production.

“Automator is a unique tool designed to help agile organizations protect revenue from the largest digital channel – SEO,” said Michal Magdziarz, CEO of DeepCrawl. “Especially during this time when brands’ online presence is so critical, Automator can be implemented to reduce the risks associated with a decline in rankings due to code changes which can disrupt overall site performance.”

Automator is designed to enable improved collaboration between developers and SEO/marketing teams so they can easily and proactively mitigate any risks that may lead to a loss in site traffic.

As a smart, automated and frictionless tool, Automator provides greater efficiency and significant cost savings for customers.

Automator can run more than 160 tests for SEO in multiple pre-production and QA environments and flag any critical issues that the new release may potentially cause.

This helps developers and SEO/marketing teams to work in tandem to avoid linking to or creating broken pages, ensure metadata meets best practices, and be alerted of any SEO regressions.

As such, using Automator, brands can mitigate the risk of deindexing revenue-driving pages, which can impact the bottom line.

Developer teams can deploy Automator as part of the QA strategy to run in parallel with manual, unit and integration tests.

Automator can be customized to automatically block a release if tests fail or proceed with the release while issuing warnings via email or Slack.

Automator is implemented into CI/CD platforms, such as Jenkins, Github Actions or TeamCity, using native integrations, shell scripts, or a GraphQL API.

For more information about this release, visit www.deepcrawl.com.