Trend-Setting Product of 2005 ATG: ATG Commerce

Cited by leading industry analysts as an e-commerce and service/support leader, ATG powers the Web sites, marketing campaigns, and service/support initiatives of the world's leading brands, seamlessly across channels and throughout the customer lifecycle. ATG Commerce, in particular, gives you exactly what you need to meet the ongoing challenges of reducing shopping cart abandonment, increasing conversion rates, maximizing the value of every customer interaction, and minimizing content deployment times.

Key ATG attributes:

• Customer profiling and segmentation

• Content targeting and merchandise management

• Scenario personalization

• Promotional up-selling and cross-selling

• Multi-variable testing

• Scenario-driven e-mail campaigns integrated with the Web

• Award-winning search technology

• Individualized assisted service, self-service, and problem resolution

---

ATG
25 First Street
Cambridge, MA 02141
Phone: 617.387.1000
Fax: 617.386.1111
E-mail: atgsales@atg.com
Web: www.atg.com

KMWorld Special Advertisement Section