Bloomfire receives significant growth equity investment to continue to advance its knowledge engagement platform

Bloomfire, a leader in knowledge engagement software, announced that Primus Capital has made a significant growth equity investment in the company, allowing the company to advance its platform to push the boundaries of what an intelligent knowledge engagement platform can do.

Primus will partner with the Bloomfire management team to drive the company’s next phase of growth.

“Partnering with Primus on this significant investment is a real opportunity for Bloomfire to accelerate our growth and innovation while continuing the dedicated support we provide our customers,” said Mark Hammer, Bloomfire CEO. “Our success is due to the smart and efficient work of the entire Bloomfire team, as well as our deep base of enterprise and mid-market customers. By leveraging Primus’ experience with great SaaS companies, we now have the opportunity to invest in the team and look for M&A opportunities to expand our footprint.”

As part of this recapitalization, Aaron Davis and Chandler Watlington of Primus Capital will join Bloomfire’s board of directors, along with Bloomfire CEO Mark Hammer.

For more information about this news, visit www.bloomfire.com.