Upland offers new relationship and insight mapping features for B2B sales organizations

Upland Software, Inc. is releasing Altify Insights, a solution designed to reduce sales cycles and increase win rates for B2B sales organizations by enabling sellers to visualize who key decision makers are, actualize effective relationship strategies, and leverage powerful out-of-the-box templates to engage prospects and surface key buyer insights, all natively within Salesforce.

“In today’s difficult business landscape, with hard to-source pipeline and slipped deals, it has never been more vital for sellers to understand who matters most in deal cycles and how to solve their challenges,” said Nigel Cullington, VP of marketing for sales effectiveness solutions at Upland. “Altify Insights is the very first solution of its kind available on the market that gives sellers everything they need to nurture customer relationships that drive revenue.”

Altify Insights includes two core capabilities: Relationship Map and Insight Map. When combined, these powerful capabilities enable sales teams to:

• Generate insights to focus on winnable deals. Identify key decision makers and business problems, enable greater visibility, and create strategic opportunity plans to guide sellers toward closing.
• Get Salesforce-native software seamless value. Guide sellers with contextual actions, insights, and best practices within Salesforce.
• Align your extended revenue team. Unite sales, marketing, and customer success with a single customer view to enable better collaboration, uncover gaps, and grow revenue.

According to the company, Altify Insights is a powerful addition to Altify’s suite of sales solutions, which improves the seller’s ability to combine innovative technology with expert strategy and methodology for account planning, opportunity management, and more.

Built on the Salesforce platform, Altify Insights is now available on AppExchange.

For more information about this news, visit www.uplandsoftware.com.