Conversica’s latest updates bring flexibility, control, and customization to AI-powered customer engagement

Conversica, Inc, the AI-powered Conversation Automation solutions provider, is announcing a series of new features for its Conversational AI platform that offer marketing teams greater control over lead and customer engagement with generative AI (GenAI). 

This latest release builds on Conversica Chat with Contextual Response Generation, a capability that allows enterprises to use their own data for AI chat. Now, marketers can better tailor their AI-powered messaging without compromising on security or control, according to Conversica.

Conversica is introducing three AI-powered methods for customizing conversations, cultivating better brand alignment for two-way email and SMS conversations. Marketers have the power to ensure that every message aligns with brand and customer expectations, further complemented by Rewrite with AI—a supervised GenAI support tool that brings the expertise of over 1 billion interactions to help with communications writing and editing.  

“These changes to our conversation-building capabilities make Conversica’s solution the most flexible Conversational AI product available for revenue teams, enabling users to use GenAI but with the ability to build tailored, brand-specific conversations in the manner best suited to their unique needs,” said Jim Kaskade, CEO of Conversica. “Instead of the ‘black box’ of GenAI solutions today, Conversica puts ultimate control into the hands of the marketer. This is the only brand-safe solution incorporating the most advanced GenAI capabilities on the market.” 

This release also debuts UI enhancements designed to ease navigation and streamline management, offering features like client information variable filtering and search. Centering flexibility, Conversica’s UI updates allow users to begin implementing AI conversations out-of-the-box, from message and conversation architecture editing for brand alignment to quick, accurate, GenAI-assisted communication rewriting. 

Each of these enhancements work to empower marketers with seamless, valuable tools while forwarding control, security, and accuracy. 

“As marketers navigate an increasingly competitive landscape within the AI community, these new features offer 100% control. No one wants to put their brand at risk with homegrown or off-the-shelf derivatives of ChatGPT. It seems simple to leverage OpenAI, Gemini, or equivalent, but it only takes one mistake to lose brand trust and loyalty. Adaptability with precision controls is needed to create authentic, impactful customer interactions,” continued Kaskade.  “Conversica’s cutting-edge Conversation Automation AI technology empowers Marketers to drive engagement, build trust, and achieve their marketing goals with no risk to their brands.” 

To learn more about Conversica’s latest updates, please visit https://www.conversica.com/.