Hubspot introduces more than 200 updates to its platform to benefit customer service teams

Hubspot is introducing several updates to its customer platform, debuting Breeze, an embedded AI with new Copilot and Agents; Breeze Intelligence, a data enrichment solution; plus, Marketing Hub and Content Hub updates that will help marketers reinvent go-to-market teams—marketing, sales, and service.

“At HubSpot, we work with scaling companies from all over the world, and they all have three things in common: they value tools that are easy, fast, and unified,” said Andy Pitre, EVP of product at HubSpot, “Without these three ingredients, growth is harder to achieve. That’s why everything we build at HubSpot is easy, fast, and unified, including the over 200 updates from this year’s Fall 2024 Spotlight.”

The releases include the following:

• Breeze, HubSpot’s AI to power the customer platform. Breeze includes 
• Copilot, HubSpot’s new AI companion to boost productivity and make work easier.
• Four AI agents to get work done fast, from start to finish, including Content Agent, Social Media Agent, Prospecting Agent, and Customer Agent.
• Plus 80 more features embedded across the platform, from remixing content to predicting sales forecasts. 
• Breeze Intelligence, HubSpot’s data enrichment and buyer intent solution. Breeze Intelligence includes:
• Data enrichment which pulls from a database of over 200 million buyer and company profiles to enrich company and contact records in HubSpot’s Smart CRM.
• Buyer intent to help customers identify which prospects are best fit.
• Form shortening to increase conversion by automatically adding information Breeze Intelligence already knows.
• Updates to Marketing Hub and Content Hub, the combo that’s giving marketers everything they need to reinvent, including:
• Tools to capture attention like Content Remix for video, which uses AI to turn a single video into a full campaign of clips, audio, and written content.
• Tools to generate leads and convert prospects like Lead Scoring to find high engagement, high-fit prospects and Google Enhanced Conversions to leverage first-party conversion data from HubSpot to improve campaign performance.
• Tools to measure impact such as the new Marketing Analytics Suite, which brings all marketing metrics and reporting in one place to improve campaigns and get results faster.

For more information about this news, visit www.hubspot.com.