Salesforce to acquire Zoomin to feed AI agents with new levels of intelligence

Salesforce, the world’s #1 AI CRM, is acquiring Zoomin, a leading data management provider for unstructured data, to combine Salesforce Data Cloud with Zoomin’s capabilities to unlock unstructured data to power AI agents—making them more personalized and context-aware in every customer interaction.

With this, Salesforce’s Agentforce will gain new levels of intelligence, enabling customers to build AI that provides real-time, data-informed responses and actions tailored to individual customer needs, according to the companies.

The acquisition is expected to close in the fourth quarter of Salesforce’s fiscal year 2025, subject to customary closing conditions.

“Proprietary unstructured data is powerful fuel our customers can use for AI agents and customer experiences, and Zoomin’s proven expertise and technology will accelerate Data Cloud’s innovation and enable our customers to get better value from Agentforce,” said Rahul Auradkar, EVP and GM, Unified Data Services and Einstein. “This proposed transaction underscores our continued commitment to enable our customers to harness the value of all of their data into the #1 AI CRM through Data Cloud, as well as to activate relevant, contextual information to ground unique AI experiences with enterprise-leading trust controls.”

With Zoomin augmenting Data Cloud, Salesforce can power new use cases for customers across multiple customer touch points.

For example, Service Cloud customers will be able to leverage enterprise knowledge to automate service interactions and improve Agentforce assistance for service representatives. By leveraging enterprise knowledge, service teams will enable humans to work with agents to achieve faster resolutions, higher customer satisfaction, and lower operational costs.

Knowledge is crucial for customer success, and because knowledge is distributed, Zoomin enables the integration of unstructured data from various sources, empowering service teams with a comprehensive understanding of their customers.

“We’re both humbled and excited to join forces with Salesforce. It’s a natural progression of our long-standing and evolving partnership,” said Gal Oron, Zoomin CEO. “As organizations are accelerating their enterprise AI transformation, our joint mission is to support them and make sure AI doesn’t hit the data wall. As part of the #1 AI CRM, we will allow customers to leverage their existing enterprise data in ways they never imagined possible.”

Zoomin has been a Salesforce AppExchange partner since 2018 and a Salesforce Ventures portfolio company since 2019.

Through the existing partnerships between Salesforce and Zoomin, hundreds of Salesforce customers are already using Zoomin’s unified knowledge product to deliver intuitive experiences to their customers, partners, and employees.

This transaction does not result in any change to Salesforce’s current financial guidance previously provided in August 2024 and we will not be disclosing any further financial details.

For more information about this news, visit www.salesforce.com.