Exclaimer’s integration with HubSpot transforms email signatures into powerful marketing opportunities

Exclaimer, the global leader in email signature management solutions, is unveiling a new CRM integration with HubSpot's AI-powered customer platform that seamlessly connects data, teams, and customers. This integration centers on the strategic marketing opportunities associated with email signatures, enabling marketers to deliver personalized, data-driven communication that improves contact relationships and engagement, according to Exclaimer.

Key to this announcement is transforming email signatures into a marketing channel capable of reaching the right audience. The integration coordinates HubSpot’s contact lists with Exclaimer’s signature content innovations, opening up a myriad of marketing opportunities—such as the capacity to target specific industries through signatures, creating action-based signatures promoting a product or event, and targeting signatures based on purchase history.

"Our integration with HubSpot marks the next step in our journey to empower marketers by unlocking the full potential of email,” said Rob Singer, chief executive officer at Exclaimer. “With 86% of B2B marketers agreeing that personalized content is key to success, we aim to provide a solution that tailors content to audiences, streamlines operations for greater efficiency and impact, and enhances ROI, especially when marketing budgets are tight.”

Exclaimer’s integration with HubSpot’s CRM both improves engagement and cultivates stronger connections, offering the following benefits:

• Targeted email signature content by applying specific signatures aligned with HubSpot contact lists, empowering each email to resonate with its intended audience
• Tailorable email signature content for different recipient groups—definable by company type, deal stage, and content profile—to increase engagement and communicate contact value
• Increased engagement with account-based marketing (ABM) campaigns via email signatures, enhancing click-through rates and improving campaign performance
• Efficient campaign management with simplified email signature management, empowering marketers to focus more on strategy than execution

“Exclaimer’s integration with HubSpot is part of our ongoing commitment to innovation and follows the successful launch of recent product releases aimed at enhancing digital marketing capabilities, including the new Branding and analytics features,” Singer continued.

To learn more about Exclaimer’s integration with HubSpot, please visit https://exclaimer.com/.