Easy access to product information via Product Spotlight improves sales, customer service, and field service

Propel Software, creator of the first product value management (PVM) platform that transforms how businesses create, sell, and service products, is debuting Product Spotlight, a complementary Salesforce solution designed to provide users with detailed, contextual product information within their Salesforce applications.

Product Spotlight serves to improve the product lifecycle by delivering the latest product information in real time within Salesforce—without complex integrations or duplicated data. This helps accelerate decision making, especially in the areas of sales, customer interactions, and field service operations.

“Propel is the only single platform solution that enables a continuous product thread, linking connected items to SKUs and to serialized assets. In this way, we infuse Salesforce objects with detailed product information contextualized for each role. This allows companies to grow sales, streamline support, and deliver highly effective service,” said Eric Schrader, CPO of Propel. “Product Spotlight completely changes how companies work—making smart decisions swift and easy with access to real-time product information directly within Sales, Service, and Manufacturing Clouds.”

Product Spotlight’s centralization of product data streamlines how sales reps access accurate, fresh information, enabling upsell and cross sell opportunities with related products. Additionally, customer support is improved with fast access to product details—such as supporting documents or user manuals—ultimately accelerating issue resolution. On the field, Product Spotlight bolsters the field engineer’s workflow with easily available product information onsite, such as maintenance guides or design files.

“Having product data on one platform across sales, finance, and engineering has driven greater efficiency and profit across our business. Combining Propel with our Rootstock enterprise resource planning (ERP) and Salesforce customer relationship management (CRM) system has resulted in 25% faster change orders, enabling us to focus on building innovative products,” said Luke Grube, senior systems administrator at Girtz Industries. “We’re excited to see how Product Spotlight can further improve our operations by giving each role—sales, service, support—the right ‘product lens’ to view the information that matters most for their job. This could help us further grow our business and deliver an exceptional experience to our customers.”

To learn more about Product Spotlight, please visit https://www.propelsoftware.com/.