Is Your Enterprise Content Strategy Taking Advantage of the AI Opportunity? - Quark
To thrive in today’s digital era, organizations recognize the need to leverage AI and are identifying use cases where AI can expedite goal attainment. Enterprise content is a key area where AI adds embedded value, as the quality of delivered content greatly influences market impact and customer relationships. Incorporating AI empowers businesses to create and publish personalized content, enhance team collaboration, streamline review cycles, and gain content consumption insights.
Knowledge is power. Infusing AI into the enterprise content ecosystem gives your organization the power to search, find, discover, reuse, repurpose and rebirth content—including unstructured content—in ways like never or simpler before. It automates content processes that drive productivity, safeguard content compliance and accelerate results with impactful content that engages your audience.
For over 40 years, Quark has evaluated market needs and customer demand for effective content lifecycle management, investing heavily in AI to help enterprises align content strategies with business goals. Our enterprise content automation platform, Quark Publishing Platform (QPP) NextGen, leverages AI to streamline processes, foster collaboration, and ensure content meets customers’ needs and digital preferences. It includes Out-of-the-Box (OOTB) AI capabilities, powered by Microsoft Azure’s OpenAI, so content teams without their own services can access and benefit from AI for the first time. This is in addition to Quark’s current Bring Your Own AI (BYOAI) capability which supports enterprises more mature in their AI strategy and prefer to connect their own AI applications and services.
It’s time to harness AI for enterprise content strategy success.
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Quark Software, Inc.
Web: www.quark.com
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