GlobalData acquires Ai Palette, bringing AI-powered insights to CPG brands

GlobalData Plc, a leading data, insight, and technology company, is announcing its acquisition of Ai Palette, an AI-powered consumer insights platform, with the goal of helping Consumer Packaged Goods (CPG) brands make smarter, data-driven decisions with speed and accuracy. 

This acquisition supercharges GlobalData’s capacity to enhance enterprise decision-making and productivity, enabling consumer brands to predict trends and drive product innovation. By expanding GlobalData’s large data pool with Ai Palette’s tailored consumer insights and AI-powered trend forecasting, customers benefit from enhanced analytics and actionable insights that support strategic decision-making, according to the companies. 

“The integration of Ai Palette supercharges our ability to help Consumer Packaged Goods (CPG) brands innovate smarter and faster,” said Mike Danson, CEO of GlobalData Plc. “Together, we are setting a new standard for AI-driven intelligence in the consumer space.” 

Combined, GlobalData and Ai Palette enable CPG brands to accelerate their marketing strategies, re-imagine their innovation pipeline, and identify future consumer preferences with innovative AI capabilities. This allows businesses to stay ahead of consumer preferences amid a rapidly evolving market landscape, the companies explained. 

“We are thrilled to join forces with GlobalData. This partnership opens new opportunities to scale our AI solutions and enhance the way businesses understand and act on consumer trends,” said Somsubhra GanChoudhuri, CEO and co-founder of Ai Palette. “Together, we will empower brands with deeper insights, greater agility, and a competitive edge in product innovation.”

To learn more about this acquisition, please visit https://www.globaldata.com/ or https://www.aipalette.com/.