-->

Register Now to SAVE BIG & Join Us for KMWorld 2025, November 17-20, in Washington, DC.

AWS democratizes sophisticated data analysis through the power of natural language

AWS is announcing that Amazon Q in QuickSight—AWS’ generative AI (GenAI) assistant for QuickSight—now offers the ability for any employee, regardless of technical expertise, to perform high-quality data analysis through the use of natural language. By democratizing data analysis within its AI-powered business intelligence (BI) service, AWS empowers any employee to accelerate data productivity and drive better, more informed decision-making. 

Amazon QuickSight offers a range of unified BI capabilities—including interactive dashboards, paginated reports, and embedded analytics—that support better decision-making, bringing enterprise data directly into employee workflows. 

With Amazon Q’s latest data analysis feature, AWS expands on the idea of better decision-making by enabling every employee to perform their own advanced data analysis tasks in as little as minutes, according to the company. Empowering employees to work with natural language and an intuitive interface, Amazon Q not only supercharges data productivity, but eliminates common errors associated with manual data tasks. 

“We are at the beginning of a workplace transformation driven by agents, and Amazon QuickSight is pioneering how this technology can break down the technical barriers between employees and their data,” said Dilip Kumar, vice president of Amazon Q Business, AWS. “With the new scenarios capability, everyone becomes their own data analyst who can dive deep into their company data, helping them unlock insights, make better decisions, and explore countless possibilities faster than ever before.”

When employees leverage this new Amazon Q capability, they can uncover hidden trends, make recommendations, and identify new business opportunities to power positive business outcomes. For example, an employee can use the capability to forecast sales trends, optimize an operational process, or determine how to improve a marketing campaign; the AI will break down its data analysis into easily consumable steps, powering sophisticated analysis flows. 

For data analysts themselves, Amazon Q in Quicksight helps them construct elaborate models and formulas using natural language, as well as perform complex analysis—10x faster than spreadsheets, according to AWS. 

Regarding security, Amazon Q in QuickSight never uses customer data, inputs, or outputs to train its underlying models, meeting the highest levels of security and privacy. 

To learn more about Amazon Q in QuickSight, please visit https://aws.amazon.com/

KMWorld Covers
Free
for qualified subscribers
Subscribe Now Current Issue Past Issues