ServiceNow to acquire Logik.ai’s AI-powered CPQ solution, boosting its CRM offering

ServiceNow, the AI platform for business transformation, is acquiring Logik.ai, an industry leader with a modern, AI powered, and composable Configure, Price, Quote (CPQ) solution—expanding ServiceNow’s growing CRM footprint.

According to the company, the acquisition will accelerate ServiceNow’s momentum in Sales and Order Management (SOM), the critical process that governs the commercial lifecycle from opportunity management, quoting, and order placement, through fulfillment and delivery, to renewals and expansions.

“Businesses are frustrated by solutions that force them into slow and cumbersome experiences that weigh down sales productivity. Logik.ai’s transformative solution combined with ServiceNow’s innovative, AI fueled platform ensures speed and efficiency through the full sales lifecycle from lead and opportunity through to fulfillment, renewal, and upsell. We look forward to becoming part of ServiceNow to help customers achieve greater simplicity and scale across the entire CRM process,” said Christopher Shutts, CEO and co-founder of Logik.ai.

Logik.ai integrates AI into its modern CPQ solution to accelerate the entire transaction management cycle through an advanced rules engine that solves for speed, simplicity, and scale while powering a consumer grade experience for both sellers and buyers.

ServiceNow CRM and Industry Workflows, already ServiceNow’s fastest growing business, plus Logik.ai’s best in class capabilities for AI powered selling, will drive new levels of performance in sales and commerce for customers, the company said.

“ServiceNow is advancing our commitment to offer robust, deeply connected CRM tools. The CPQ space is evolving, and Logik.ai is leading the way to a simpler, AI powered selling experience across channels. By adding Logik.ai’s industry leading sales and commerce solution to our CRM offering, ServiceNow will further enhance our capability to sell, fulfill, and service on a single platform. It’s about delivering a fundamentally different vision and approach to traditional CRM and CPQ offerings—one that addresses the real pain points in connecting end to end customer experiences,” said John Ball, EVP and GM of CRM and Industry Workflows at ServiceNow.

Logik.ai offers seamless experiences for stakeholders across a multitude of sales workflows, including direct sales, partner, direct to business, consumer self service, and more. Logik.ai’s flexible, composable solution is designed for speed and handling large volumes of users and quote lines at scale, and the company is driving success for brands such as Keysight, Oldcastle Infrastructure, Lamons, CORT, and more.

Logik.ai, which already integrates with nearly 50 technology partners, including ServiceNow, will seamlessly connect with ServiceNow’s Customer Service Management and Sales and Order Management solutions to streamline complex selling processes and unlock more efficient self service capabilities for customers and partners.

This advancement will be a natural step forward in ServiceNow’s CRM strategy, building on core strengths of connecting functional teams and powering simple, efficient workflows.

The transaction is subject to customary regulatory approvals and closing conditions.

For more information about this news, visit www.servicenow.com.