Spicing up the mobile pizza experience

A pizza company is mobilizing its gift and customer loyalty program to support marketing and sales initiatives through a software-as-a-service (SaaS) solution from Mocapay.

Zpizza will use the technology to provide its customers with a secure mobile commerce solution. The company also will be able to distribute customized promotional text messages and mobile coupons to customers on a national or regional scale or targeted to specific store locations. Mocapay is launching its platform first at Zpizza’s Colorado and Southern California locations. The company has 94 locations in 16 states, Mexico and the Middle East.

Amir Sabetian, VP of operations for Zpizza, says, “The platform is a SaaS technology so it’s easy for us to implement and scale over time. By working with Mocapay, we now have a new, targeted channel to reach our customers while supporting our marketing and sales efforts and ultimately building customer loyalty.”

From their mobile phones, Zpizza mobile account holders can conduct transactions at the point of sale, access their account balance and transaction history, find a Zpizza location and reload their zpizza account. Customers can also conduct mobile gifting, which allows real-time gift giving directly to another mobile phone.