Bettering brand management

EMC and FatWire have announced they will jointly offer solutions for Web experience and brand management to enhance online experiences and ensure brand consistency.

The companies report their strategic alliance includes reciprocal reseller agreements, joint innovation, sales, marketing and services activities, as well as a minority equity investment by EMC in FatWire. Under the reseller agreements, EMC will resell FatWire’s comprehensive Web experience management (WEM) product set as its WEM solution, and FatWire will resell EMC’s digital asset management software, including EMC Documentum Media WorkSpace and EMC Documentum Content Transformation Services, as its digital asset management offering. The two companies have also committed to joint product development to extend the existing Documentum-FatWire integrations and innovate in solutions for marketing organizations.