Consolidating Web sites via SaaS solution

Large, privately owned broker/dealer Cadaret, Grant has launched a new public Web site. For its solution, the company chose iAPPS Content Manager and iAPPS Analytics from Bridgeline Digital.

Bridgeline developed and provides ongoing managed services for Cadaret, Grant’s Web site in its software-as-a-service (SaaS) hosting environment. Cadaret, Grant also has chosen iAPPS as the development platform for its redesigned advisor portal, My E-Office, to be unveiled later this year.

Cadaret, Grant’s goal in the project was to improve the user experience by streamlining Web site interactions for its users; developing an advisor portal that is a direct extension of its public Web site; and leveraging an updated technology platform to improve site performance, increase publishing flexibility and facilitate administration and maintenance.

Marypat Ganley, first VP of business development at Cadaret, Grant, says, “The team at Bridgeline has always been a dependable extension of our own technology group. And with the added benefit of iAPPS, we now have a best-of-breed Web management platform to further improve the technology portfolio we can provide to financial advisors.”

Cadaret, Grant has had a 10-year relationship with Bridgeline, which has served as an interactive technology partner in the ongoing evolution of its Web properties. The iAPPS product suite is a SaaS solution that unifies content management, e-commerce, e-marketing and analytics, according to a press release from Bridgeline.