Media creation, meet Web deployment

Open Text has unveiled a new integration between Open Text Web Experience Management (formerly Vignette Content Management) and Open Text Media Management designed to help customers shorten the content creation and deployment life cycle and more quickly publish content across a global network of Web sites and microsites.

Open Text says that within marketing departments, operational teams responsible for creative content rely on digital asset management (DAM) tools to ingest, store and distribute rich media content. Interactive marketing teams, on the other hand, need to pull content from media libraries and make it available across multiple websites around the world or on microsites, digital signage or mobile devices. By providing tight integration between Media Management and Web Experience Management, Open Text gives marketing managers the ability to take full advantage of rich media content, which is especially valuable for large, dynamic Web sites with constant content ebb and flow on a global basis, says Open Text.