Building a better Web experience

Adobe Systems has released its new Web Experience Management (WEM) solution, which has been engineered to allow enterprises to create, deliver and optimize digital experiences and marketing campaigns across channels. Adobe says businesses can leverage new mobile devices and social communities to extend marketing reach, drive brand engagement and increase conversion rates of today’s digital consumers.

WEM incorporates new product enhancements to the company’s CQ5 offering, including new modules for mobile and marketing campaign management as well as new integration with the Omniture Online Marketing Suite. Adobe says CQ5 is the only unified suite of content management tools including Web content management (WCM), mobile, social collaboration, marketing campaigns management and digital asset management (DAM) applications. The company’s Omniture Online Marketing Suite allows businesses to deliver more targeted content to identified segments and transform a Web site from a general communications platform into a focused vehicle for lead generation and revenue acceleration.

New modules include:

CQ5 Mobile extends the capabilities of CQ5 WCM and lets businesses easily customize and repurpose existing content for optimal display across screens and devices. In addition to Web application development, CQ5 Mobile is currently the only solution in the market that allows marketers to easily edit content for native applications. Businesses can seamlessly integrate mobile into multichannel marketing efforts, reduce costs, connect with “on-the-go” customers and increase revenue.

CQ5 Marketing Campaign Management (MCM) is a unified marketing automation system that allows marketers to effectively plan and roll out multichannel marketing campaigns by orchestrating campaigns across Web, mobile, mobile apps, social communities, social media and more. By ensuring brand consistency and campaign effectiveness, CQ5 MCM is said to increase sales via better conversion rates and brand loyalty.

Updated CQ5 modules include:

CQ5 Social Collaboration, which provides online marketers with new tools to build media-rich, interactive online communities that increase site repeat visits, build customer brand identification and loyalty, and facilitate greater customer insight for continuous optimization of new campaigns. With a new Forums capability, users can also exchange and connect information within and beyond the organization to employees, vendors, customers, prospects and other stakeholders.

CQ5 Targeting is a unification of CQ5 and Online Marketing Suite and helps organizations to gain real-time marketing agility to drive higher rates of customer acquisition and return on campaign spend.