Catering to KLM customers online

KLM Royal Dutch Airlines is powering its rich-media website with a solution from SDL. SDL Media Manager will improve the global website experience for KLM customers by supporting videos, images and other content, as well as 18 languages, across multiple channels, SDL reports.

Rob Zwerink, director of e-development at KLM, says, “The greatest challenge presented by the use of rich media was to fully embed the content in KLM.com, translate the videos and content into no fewer than 18 languages and render it suitable for different types of Web browsers and devices. This solution is easy to manage and to reuse over all our different online touchpoints, including mobile and social media.”

The platform features images, sounds and more than 30 videos and interactive elements, SDL reports. The videos preview on-board services, show behind-the-scenes footage and narrate the company history. All components of the interactive platform can be shared through social media. 

Jan Jaap Kolleman, CEO of SDL’s Web Content Management Solutions division, says, “With SDL’s powerful multilingual and multimedia capabilities, we’re confident in KLM’s ability to deliver its customers the most dynamic brand experience possible.”