More data to guide online ad decisions

Altitude Digital Partners, a company that works with publishers to maximize their online revenue, has chosen a real-time web data collection and monitoring solution. It is deploying software from Connotate to automate and streamline its data processes, thus giving employees more time to pursue higher-value customer service activities. The solution helps Altitude Digital Partners solve the operational challenge of how to collect, analyze and deliver a vast amount of dynamic ad exchange data so clients can optimize their campaigns.

Kelly Darnall, director of ad operations for Altitude Digital Partners, says, “Connotate’s solution is the perfect fit for our business needs because it allows us to monitor and collect the information our clients require from the Web--even if the source is password-protected.”

She continues, “We expected to experience immediate operational benefits but were surprised at just how dramatic the results were. Not only did we drastically reduce the amount of time employees spend managing our data monitoring and collection operations and improve the quality of the results, we expanded the number of ad networks and exchanges that are available to our customers, and improved client service. With all these improvements, we are confident that we can help our clients increase revenues now that we have more data guiding us to the best decisions.”

A key component of Altitude Digital Partners’ improvement in customer service is due to the revamped interface of its supply side platform (SSP), according to Connotate. Altitude Digital Partners is now positioned ahead of the big data curve, Connotate adds, because its best-of-breed user interface provides interactive advertisers with the real-time data needed to make critical decisions for their optimization strategies.