Big and fast data analytics from C9

C9 has launched two new analytic applications: C9 Active Forecast and C9 Active Insights, as well as new capabilities to its Active Data Platform. The company says its suite of analytic applications and big data platform are designed to help organizations optimize revenue across marketing, sales, service and support. C9 claims its solutions generate more accurate forecasts and identify and predict risks in a sales pipeline, thereby increasing revenue.

C9 explains Active Forecast combines historical pipeline trends with sales judgment to enable salespeople, sales managers and sales operations to accurately predict deal close rates, resulting in significantly more accurate forecasts. Active Forecast is built to address the most demanding enterprise sales requirements such as support for deal splits and overlay organizations. And because the C9 Active Forecast automatically inherits the sales hierarchy from source CRM systems, the solution is quick to deploy and automatically adapts to any type of sales organization, says the company.

Active Insights gives users prebuilt, ready-to-use dashboards and reports that highlight key changes in the pipeline, proactively scans the Active Data Platform for specific events that may indicate potential pipeline risk and automatically notifies relevant parties, according to C9. Active Insights can readily be customized using point-and-click tools to change the layout or data in any dashboard or report. Active Insights is available across a range of platforms including mobile phones and tablets, allowing users to quickly access, understand and respond to critical information.

C9 also introduced 27 new capabilities in its Active Data Platform. They include real-time, device-independent reporting, 200 percent performance improvement in data replication, two- to 25-times performance improvement in query optimization, real-time push notification on deals to watch and new transparent data exchange for spreadsheet reporting.