Enhanced pricing system for alcohol distributor

Republic National Distributing Company (RDNC) has chosen a price management solution to optimize alcoholic-beverage pricing. The company, which distributes wine and spirits and operates in 20 states, chose the Distributor Price Management (DPM) solution from Vistaar Technologies.

Bob Hendrickson, RNDC’s executive VP, says, “We evaluated a number of traditional packaged software solutions for pricing and were extremely impressed with the functionality and deep industry expertise that Vistaar offered. RNDC is committed to a long-term partnership with Vistaar to create a world-class pricing system that will improve our profitability, standardize our business processes and make us the market leader with our suppliers for pricing and programming. We look forward to the market differentiation we expect to achieve with the solution capability.”

Vistaar pricing solutions are designed to meet the needs of the alcoholic-beverage industry by providing visibility across the three-tier alcohol distribution network and by supporting state regulations that govern the distribution and sale of alcoholic beverages, according to Vistaar. DPM allows distributors to collaborate with their suppliers and communicate market level deals to retail customers.

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